Latest Thinking

If You Have a Suggestion Box, You’re Already Irrelevant.

These days the word triggers thoughts of “has beens” desperately trying to get noticed by the next generation. We see it play out all the time - paranoid celebrities tipping off the paparazzi to make sure we all know they’re still fabulous (and on vacation in Tulum). Or in the reverse - products that died, gaining back relevancy and finding new influence (dust off your Levi’s 505’s - they’re baaaack.)...

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