Latest Thinking

Watch The Masters and Think About Golf’s New Rules

Fans (pardon me…patrons) will soon focus their attention to Augusta, which from a business perspective, kicks off the real golfer season around the U.S. It seems that by watching the best players in the world navigate the risk and reward of Amen Corner, our inner golfer is awakened. Yet, amidst the pageantry and rich heritage of The Masters, the USGA is concurrently making innovative changes so the game of golf can be more user friendly....

Four Trends SMART GM’S Are Using To Their Advantage In 2017

We are living in the expectation economy and clubs must understand how the needs of your members are rapidly changing. ...

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