Latest Thinking

How Are You Telling Your Story?

There has been a dramatic shift in the way that American brands communicate with consumers. Thanks to the advent of visual social media platforms such as Instagram, Snapchat and Pinterest, communication is moving away from words and towards visual presentations. In the midst of this shift, marketers have recognized that consumers are clamoring for brand stories to be told in images, rather than words. Club managers who can market an experience in a picturesque setting, should welcome this communication transformation....

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